The look and feel of your blog, you social media communications, e-mails and all interactions you have with your customers make a big difference to their impression about you, their feelings about you and ultimately on whether they trust you and will follow your advice and buy from you or not. That is why having a professional look and feel is essential. There are a few simple things that you
When promote products or use affiliate marketing in your blog, you need to make sure you include affiliate disclaimers in any page and blog post where there is an affiliate link. It is a legal requirement in most countries and if you use your blog to promote products; it is something that you must consider. This blog post will give you a quick overview of affiliate disclaimers and show you how
When you start your website or blog, one of the things that you need to focus on from the beginning is Search Engine Optimisation (SEO). SEO looks at optimising your website content to increase your ranking on search engine results. Smart Insights indicates 31.52% of users clicked on the first search result in 2018 for desktops (24.05% for mobile); this means that a higher ranking on search results leads to
I use Pinterest to promote my blog post. The type of images that work well in Pinterest are long vertical images with text. However, the photos I like to post on my blog are usually quite different; I choose wider images that work well on my webpage, and I don’t include the title within the image. If you are not using Pinterest yet: what are you waiting for? Check out
Once you’ve got your site set up and have chosen a theme, you can start configuring and customising your site. For this post, I’m using WP free theme Zillah. In case you are curious, I run my website with the premium theme Mokka. After uploading, installing and activating the theme, I had to install a plugin recommended to use some of the functionality in Zillah. This brings me to an
Once you have installed WordPress, the next step is to choose a theme for your site. The theme you choose is going to set the whole mood of your site and plays a big part in how your Business is perceived. You can dive right in and pick a theme, but I think that if you want to build a successful Business, you need to put some thought to choosing
If you are looking at building an online business, your website is going to be the core of your business. The first question: do you do it yourself or get someone to do it for you? You have to consider that your website is going to be a living entity and as such will need regular work, so if you get someone else to do it for you, you need
